Two 20 second TV commercials commissioned by the Irish Road Safety Agency that featured in both English and Irish language.

Designed to raise awareness of the road safety cross code to primary school children, these TV commercials are supported by a multimedia campaign with the accompanying materials and games available on www.rsa.ie.

Broadcaster- RTE, TG4, Nickelodeon and cinemas nationwide
Creative Director – Joel Simon
Client – The Road Safety Agency of Ireland
Ad Agency – BBDO / Irish International
Agency Producer – Moo Pictures