Progressive

A series of eight weather idents for the Progressive Building Society who are the sponsors of UTV Weather.

Based on celebrated children’s book writer and illustrator Oliver Jeffers, these ads were created using classical pencil drawn animations. These were then coloured and composited digitally into 3D environments, whilst retaining the water colour textures and character designs of Oliver Jeffers’ original artwork.

Creative Director- Terry Corr (Navigator Blue)
Client – Progressive Building Society
Agency – Navigator Blue
8 x 10/15 seconds

 

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